ISI® Elite Training Expands to Kenosha, Wisconsin
ISI® Elite Training is proud to announce the signing of our newest franchise location in Kenosha, Wisconsin, led by Brian Winnie, Jessica Winnie, and Laura Leys.
This isn’t just a new dot on the map. It’s a values-aligned expansion into a community that mirrors exactly what ISI® stands for: consistency, grit, leadership, and people willing to do the work.
Why Kenosha Is a Strategic Fit for ISI® Elite Training
Kenosha sits at the intersection of growth, stability, and community pride. It’s a market fueled by hardworking families, professionals, and individuals who value showing up, committing, and building something lasting.
From a franchise development standpoint, Kenosha represents what we look for in expansion markets:
A strong sense of local identity and pride
A population that values structure, accountability, and leadership
Demand for coach-led, strength-based training over trend-driven fitness
A community ready for a long-term training solution—not a quick fix
ISI® Elite Training thrives in markets where people don’t want hype. They want results, coaching, and a place that expects more of them—and supports them while they rise.
Kenosha checks every box.
From Members to Owners: Why This Story Matters
What makes this location especially meaningful is who is leading it. Brian, Jessica, and Laura didn’t discover ISI® as a business opportunity first. They discovered it as members. They experienced the coaching. They felt the accountability. They lived the structure. They earned the community.
That matters.
At ISI®, we believe the strongest franchise partners are those who already understand the work—not from a playbook, but from the turf. These owners know what it means to show up when motivation fades. They understand why strength is foundational. And they’ve experienced firsthand how coach-led training changes lives over time. That lived experience doesn’t disappear when the doors open—it becomes the standard.
Ownership Built on Leadership, Not Absenteeism
ISI® Elite Training is not built for passive ownership. And that’s exactly why Brian, Jessica, and Laura are such a strong fit.
Their leadership will be felt in:
The coaching standards upheld daily
The culture established from day one
The accountability woven into every session
The expectation that members are coached, known, and challenged
They aren’t stepping into ownership to run a “fitness business.” They’re stepping into leadership to build a training facility that impacts lives—physically, mentally, and personally. That distinction matters.
Carrying the ISI® Standard Into the Kenosha Community
Every ISI® location carries the same responsibility: Protect the standard. Lead people well. Build something worth being proud of.
The Kenosha ISI® Elite Training location will be grounded in:
Coach-led, strength-based training
Athletic-based programming designed for longevity
Real accountability—not motivation-based fitness
A community that is earned through shared effort
This isn’t about trends or aesthetics. It’s about helping people train for life.
Looking Ahead
As ISI® Elite Training continues to expand nationally, we remain selective by design. Growth only works when the people, the market, and the mission align.
Kenosha aligns. These owners align. And the opportunity ahead is real.
We’re proud to welcome Brian Winnie, Jessica Winnie, and Laura Leys into the ISI® Elite Training franchise family—and we’re excited to watch the Kenosha community rise, one coached session at a time.
Iron sharpens Iron. Standards matter. And this is just the beginning.
